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9 Methods to Earn Quality Backlinks to Your Website

For some, backlinks are the number one ranking factor for their websites. If you employ this strategy, building high-quality backlinks to your website can not only increase your search engine ranking, but it can also result in an increase in organic traffic. And bringing more visitors to your website is what search engine optimization (SEO) is all about! Some backlinks are harder than others to find, but if they increase your traffic from the search engines, then surely, it’s worth the effort! Try these techniques to earn quality backlinks and get more visitors to your website: The broken-link building method. This method involves contacting a webmaster to report broken links on their website. While doing this, you suggest adding a link to your own website. As you are helping the webmaster by finding this broken link, the chances of them replacing the link with your own or adding one of yours will be quite high. Peruse quality websites in your field, so any added links will be from other experts in your industry, resulting in a high-quality link. The skyscraper technique. This method has three steps: Find a piece of content that has lots of links pointing to it. Create a piece of content that is better, or more valuable, than that one and publish it on your website. Contact those who link to the original piece and ask them if they would rather link to your higher quality piece of content, instead. Some will! Create an infographic. This is one of the more popular ways to build backlinks. The reason for this is that infographics are easy to understand and share. In order to do this, you will need to find an appropriate topic in your field, perhaps a trending topic, gather the data, and find someone to make this data visually appealing. Be sure to include links to your website in the infographic. Once the infographic is created, add it to your website and your social media accounts, where it will likely be shared. Write guest articles. When you create articles to place on other websites, you get to put your content in front of a new audience. This increases the exposure to your own website. This method is good not only for creating that important backlink but can also increase your own reputation and social media following. Spy on your competitors. When you spy on your competitors, you’ll get a better idea of what content they’re creating and the backlinks that they’re building. You can then make (better) content on the same topics and acquire backlinks from many of the same websites that link to your competitor. Promote your content. Sometimes the best approach to building backlinks is to approach webmasters yourself via email. One easy way to gain a backlink is to find those that create weekly or monthly roundup posts. You can then email these people links to your best guides and ask them to add them to their latest roundup article. If you struggle to find the email address of the webmaster, check out their social media profiles. Also, LinkedIn is always a good place for professional contacts. Write a testimonial. Many times, you can get a backlink in exchange for a testimonial. Make a list of any products you are using and contact the owner of the website that promotes this product. Offer to make a testimonial for their product as long as you can put a link to your website. Donate to a nonprofit organization. It’s common practice for nonprofit organizations to include links to the websites of the businesses who donate to them. It is as simple as finding the organization, filling in the amount you wish to donate, and writing your URL. Get interviewed. Once you become known as an authority in your niche, you’ll find that others will come directly to you for an interview. Many will link to your website in their promo materials for the interview as well as in the interview itself. In the meantime, before others are coming to you, look for websites that are looking for interviewees. Contact them, telling them you wish to participate in the interviews and what knowledge you can contribute. Building backlinks can be a challenge but using these strategies will certainly help you to build the quality backlinks you seek.

TOP REASONS WHY SEO IS IMPORTANT FOR YOUR BUSINESS

SEO is the process of improving a website’s visibility in search engines like Google. This is important for any type of business with an online presence. Here are the top reasons why SEO is important for your business and how to go about it. 1. Your business needs to be visible to customers on search engines: Search engines like Google, Yahoo, Bing and others are the gateways through which people access information online. Through SEO, you direct your clients and customers to your website rather than them getting there by chance. Google.com itself has more than 100 million unique visitors per day, which means that if your website is not on the first page of search results, then you are missing out on hundred thousands of potential customers every single day. Search Engine Optimization makes sure that your business is visible to your customers on Google by improving your page ranking. 2. Your website needs to continuously generate traffic: The most important online growth method in a business is to continually generate traffic. The more visitors you get to your website, the more opportunities you have to promote your services or sell your products. With each new visitor to your site, you have a chance of communicating your value and closing the sale. SEO provides you with an effective strategy to promote your business online. 3. You can target your audience at different stages of the customer journey with keywords: Your website is where you can target your customers based on their needs and keywords they type in the search engine. With the help of keywords, you can deliver the right messages to the right audience at the right time and thus improve your sales. 4. If you’re not ranking on niche specific keywords, your competition is: Your competitors that are ranking on top of search engine results pages are most likely using SEO techniques. The fierce competition in today’s business means that your competitors are constantly marketing their businesses online and trying to get more customers with attractive offers and deals. If you don’t pay attention to your SEO and ask for help from an expert, then you will easily lose out on the market share to your competitors. 5. People opt for organic search results much more than paid results: For many people, organic search results are the holy grail of web browsing. Organic results are usually a much better reflection of a website’s relevance and authority. You can literally get your website ranked first in organic search results without spending a dime on advertising with SEO. SEO can be a lengthy process because it takes research, hard work, and time to guarantee results. If you’re looking to make a change & start SEO, there’s never been a better time than now! Learn more about how you can drive SEO for your business today by reaching out to us.

5 TIPS FOR A WINNING WEBSITE THAT OFFERS SERVICES

Websites should offer a service, not just lip service. Make sure that your website actually offers something to a visitor. Here are five pointers that will help turn a passerby into someone who will stay to learn more. By offering these options for visitors, you can turn a “potential” client into an “actual” client. Get Their Email Addresses A good way to get a lurker to introduce himself is to offer a resource that can’t be accessed without an email address. This could be a newsletter, a free online video, a subscription, or anything else, as long as it stands behind a wall where the key is contact information. Once that is given, use it to slowly introduce subscribers to your work. Give the Visitors Scheduling Options People like to have options to schedule, reschedule, and cancel appointments at their convenience. One way to provide convenience is an online calendar that clients can use for scheduling without your involvement. Show Off Now is not the time to be bashful. When someone checks out your website, illustrate that your knowledge is beyond stellar and absolutely vital to a successful life. Do this by having a small e-book to offer, or perhaps record a video interview so that visitors can get an idea of who you are. Help Visitors Spend Money While it takes far more effort on your part, try to make a shopping cart available on your website. This will allow visitors to hire you immediately. Once they learn more about you, they won’t be able to stay away. Respond to Best Questions from your Ideal Client This would essentially be the Frequently Asked Questions area of your website. Presumably, a lot of potential clients will have the same sorts of problems, so why not have a section that lists popular questions and answers? This lets visitors to the website know that other people have had their problems and that you know how to address those particular issues.

6 Ways that online marketing can grow your business

Advertising and marketing your business can be an expensive process, which is why many business owners rely on word of mouth to promote their businesses. While this can be effective, it will take a while to build up your clientele with this approach .Online marketing can deliver impressive results on a small budget if planned and performed effectively. Consider these benefits of growing your business with online marketing: 1. Track your return on investment (ROI) accurately. Sometimes it can be difficult to track your return on investment using traditional marketing methods like print or billboard advertisements. With online marketing, you are able to track your ROI using tools such as Google Analytics, which can detail how much traffic and sales each of your online advertisements has generated. 2. Make quick sales and profits. It’s possible to see quick sales and profits using Pay-Per-Click (PPC) marketing. PPC marketing allows you to show specifically tailored ads to targeted customers by choosing specific keywords. Your ads will then be shown when anyone searches for that particular keyword on a chosen search engine, such as Google for example. While there is potential for quick profits, there is also a risk of heavy losses if you don’t set up the ads effectively. When you’re new to PPC advertising, it can be highly beneficial to seek the advice of an expert. 3. Promote your products and services for free. Search Engine Optimization, or SEO, is more of a long-term approach, but if done correctly, your website can appear at the top of the search engines for free. This will ensure that many targeted prospects will see your website. While this approach can be free, it can be competitive, so many companies pay an expert to optimize their website to ensure that top spots are achieved. If your website does a good job of converting visitors to sales, even paying an expert to get that top spot can be well worth it. 4. Create a loyal customer base. Since your website never sleeps, you can be growing your business 24/7 with online marketing. There are millions of internet users that frequent the internet on a daily (and nightly) basis. If you can reach out to these people and deliver real-time feedback and interaction, you’ll be able to build brand reputation, recognition, customer loyalty, and new customers. As your customer base increases, so will your sales and profits. 5. Target multiple devices. Most people are now using their mobile phones to access the internet. However, this doesn’t mean that you should quit targeting desktop and tablet users. Online marketing will enable you to target multiple devices. When creating your website and ads, you have the option to choose who you are targeting and what they like. Targeting their devices effectively will help to bring higher conversion rates. 6. Make yourself a local company, globally. With online marketing, you can promote your business and services around the globe. It’s like the whole world is now in your backyard! The internet is a powerful tool that offers almost endless opportunities for your business. With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. Online marketing can bring the bright future for your business that you dream of. best digital marketing company in dubai With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. best digital marketing company in dubai nerve-agency

SEO vs Social Media Marketing-Which is better?

SEO vs Social Media Marketing-Which is better? With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business. Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO. Let’s compare both strategies to see which option is best. Targeting an Audience To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms. Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche. SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic How Much Effort Is Involved? To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO. With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis. Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day. SEO, on the other hand, will require work, but once you start to rank your web pages, there will be less ongoing work involved. Which Content Should You Use? Whether you are performing SEO or social media marketing, you’ll need to create content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not. When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred. For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website. So, which is Better – SEO or Social Media Marketing? You’ll see the most benefits from incorporating both SEO and social media marketing into your online marketing efforts. Write long articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable. Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too. So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services. The answer is easy: do both! Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.