The market is witnessing an accelerated digital shift. As businesses compete in the digital paradigm, they must adopt to the right tools and practices to reach, attract, and engage target leads optimally. The stakeholders need to input their best efforts to leverage brand visibility and build long-term equity. SEO, or Search Engine Optimization, is one of the most widely used digital marketing tools. Companies, both small and big, implement SEO strategies to create fast, robust, and user-friendly websites. These websites are optimized using targeted keywords, relevant content, and links that help them to rank higher in search engines. Thus, it makes the website more visible and helps drive more traffic and opportunities for conversions.
Often organizations choose to outsource their SEO strategy. The best SEO company Dubai can thus provide you with tailor-built solutions to help you achieve your SEO goals. The outcome goal for each business differs, and the outsourced team works closely with you to prepare a strategy that is aligned with your end goals. Thus, you can achieve enhanced business results and maximize profitability with targeted SEO efforts.
An effective SEO strategy that can drive tangible results must track the right performance metrics, critical to your business success. You need to select an individual set of KPIs based on your project goals, covering essential aspects such as organic traffic, search rankings, search visibility, links, organic CTR, and ROI. Outsourcing enables you to deploy a talented multi-disciplinary team to handle your SEO project. Thus, they can define the metrics and bring focus and clarity to your strategy based on what you need.
The SEO Goal Pyramid
SEO is a complex and challenging process. To maximize efforts and efficiency, you must primarily identify the SEO goals. The stakeholders must deploy the SMART strategy to identify the goals. The word SMART implies specific, measurable, achievable, relevant, and time-based goals. SEO pyramid is a valuable tool to help prioritize the proper needs first. It provides a framework to help you streamline the workflow and ensure that the ultimate goal is met. An SEO pyramid covers the following:
- Outcome Goal
- Performance Goals
- Process Goals
Create Outcome Goal
You need to define the outcome goal for your SEO project primarily. The aim should be to align your SEO efforts with your digital marketing goals effectively, which can help you build your business bottom line. For example, you can set an outcome goal for six months in which you aim to rank in the top three for a specific high-value keyword.
Set Performance Goal(s)
Once you define the outcome or end goal, you are ready to create a roadmap with various goalposts, indicating the performance goals. It will help you stay on track and mark your short-term wins. For example, you can set a performance goal to achieve a defined number of high-quality backlinks for your web page for your above outcome goal.
Set Process Goal(s)
You can set multiple process goals that define specific actions and tasks you undertake during the entire workflow. These are short and measurable. It requires you to input efforts that will place you in a position to meet performance goals.
Setting your SEO goals is necessary to ensure that your SEO strategy can yield the desired outcomes. Outsourcing enables you to hire a skilled team to help you define and meet your SEO goals.