Blog

best digital marketing company in dubai

6 Ways that online marketing can grow your business

Advertising and marketing your business can be an expensive process, which is why many business owners rely on word of mouth to promote their businesses. While this can be effective, it will take a while to build up your clientele with this approach .Online marketing can deliver impressive results on a small budget if planned and performed effectively. Consider these benefits of growing your business with online marketing: 1. Track your return on investment (ROI) accurately. Sometimes it can be difficult to track your return on investment using traditional marketing methods like print or billboard advertisements. With online marketing, you are able to track your ROI using tools such as Google Analytics, which can detail how much traffic and sales each of your online advertisements has generated. 2. Make quick sales and profits. It’s possible to see quick sales and profits using Pay-Per-Click (PPC) marketing. PPC marketing allows you to show specifically tailored ads to targeted customers by choosing specific keywords. Your ads will then be shown when anyone searches for that particular keyword on a chosen search engine, such as Google for example. While there is potential for quick profits, there is also a risk of heavy losses if you don’t set up the ads effectively. When you’re new to PPC advertising, it can be highly beneficial to seek the advice of an expert. 3. Promote your products and services for free. Search Engine Optimization, or SEO, is more of a long-term approach, but if done correctly, your website can appear at the top of the search engines for free. This will ensure that many targeted prospects will see your website. While this approach can be free, it can be competitive, so many companies pay an expert to optimize their website to ensure that top spots are achieved. If your website does a good job of converting visitors to sales, even paying an expert to get that top spot can be well worth it. 4. Create a loyal customer base. Since your website never sleeps, you can be growing your business 24/7 with online marketing. There are millions of internet users that frequent the internet on a daily (and nightly) basis. If you can reach out to these people and deliver real-time feedback and interaction, you’ll be able to build brand reputation, recognition, customer loyalty, and new customers. As your customer base increases, so will your sales and profits. 5. Target multiple devices. Most people are now using their mobile phones to access the internet. However, this doesn’t mean that you should quit targeting desktop and tablet users. Online marketing will enable you to target multiple devices. When creating your website and ads, you have the option to choose who you are targeting and what they like. Targeting their devices effectively will help to bring higher conversion rates. 6. Make yourself a local company, globally. With online marketing, you can promote your business and services around the globe. It’s like the whole world is now in your backyard! The internet is a powerful tool that offers almost endless opportunities for your business. With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. Online marketing can bring the bright future for your business that you dream of. best digital marketing company in dubai With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. best digital marketing company in dubai nerve-agency

Read More »
social media marketing company in dubai

SEO vs Social Media Marketing-Which is better?

SEO vs Social Media Marketing-Which is better? With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business. Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO. Let’s compare both strategies to see which option is best. Targeting an Audience To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms. Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche. SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic How Much Effort Is Involved? To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO. With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis. Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day. SEO, on the other hand, will require work, but once you start to rank your web pages, there will be less ongoing work involved. Which Content Should You Use? Whether you are performing SEO or social media marketing, you’ll need to create content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not. When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred. For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website. So, which is Better – SEO or Social Media Marketing? You’ll see the most benefits from incorporating both SEO and social media marketing into your online marketing efforts. Write long articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable. Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too. So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services. The answer is easy: do both! Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.

Read More »

NEED HELP WITH DIGITAL MARKETING? SPEAK TO OUR TEAM OF EXPERTS

Contact Us

10 Powerful Ways To Drive Traffic To Your Website
Download your copy now
We respect your email inbox and will never spam!