Arabian Travel Market Exhibition Stand Builder in Dubai
Arabian Travel market
Key Event Data
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FEATURE
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EVENT DETAILS
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Event Name
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Arabian Travel Market (ATM)
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Frequency
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Annual (Typically May)
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Location
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Dubai World Trade Centre (DWTC)
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Inaugural Year
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1994
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Est. Footfall
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46,000+ Travel Professionals
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Exhibitor Count
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2,600+ Companies
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Industry
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Official Website
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Planning for Arabian Travel Market?
In the world of travel, your stand is your destination. Nerve Agency builds immersive, culturally resonant, and hospitality-driven stands that transport visitors to your hotel, airline, or country before they even leave the hall.
About Arabian Travel Market:
The Gateway to Global Travel
For over 30 years, Arabian Travel Market (ATM) has been the leading international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. It is part of the global World Travel Market (WTM) portfolio, making it a critical stop for global tourism boards, hotel chains, and airlines.
Held at the Dubai World Trade Centre (DWTC), ATM is famous for its “Mega-Stands.” Unlike other shows where 3x3m shell schemes are common, ATM is dominated by massive double-decker pavilions representing entire countries or hotel groups. The design standard here is exceptionally high, focusing on “Placemaking”—turning a booth into a believable slice of a destination.
Key Exhibition Sectors & Zones
ATM is segmented geographically and by sector, influencing the design style required:
Middle East Pavilion
The largest and most opulent zone. Stands here (like Saudia, Dubai, Qatar) are architectural marvels featuring heritage elements mixed with futuristic screens.
Hotel Chains & Hospitality
Focused on B2B meetings. These stands function as "Pop-Up Hotels," often replicating the exact lobby furniture, lighting, and service standards of the property.
Travel Tech
A rapidly growing sector featuring booking engines and AI travel assistants. Designs here are cleaner and more data-driven.
Aviation
Dominated by the major airlines (Emirates, Etihad, FlyDubai). These are often multi-story structures featuring actual First Class seat demos and VR flight simulators.
Building at ATM: Technical Guide for Exhibitors
Constructing for ATM is about Hospitality Logistics. You aren’t just building walls; you are building a functioning lounge with coffee service, meeting rooms, and cultural displays.
The “Double-Decker” Standard
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Maximizing Real Estate: ATM has the highest density of double-decker stands of any show in Dubai. The ground floor is typically for cultural engagement (dancers, food tasting, VR tours), while the upper deck is strictly for high-level contracting with tour operators.
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Structural Safety: Building a second story requires rigorous structural approvals. We handle all engineering calculations and staircase safety compliance to ensure your VIP deck is safe and legal.
Sustainable “Green” Stands
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The Net-Zero Initiative: ATM has a strict focus on sustainability. We specialize in “Green Builds”—using modular aluminum systems, recycled fabrics, and water-based paints to minimize waste. We can provide a “Carbon Footprint Report” for your stand to align with your corporate ESG goals.
Cultural Sensitivity in Design
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Heritage Elements: Many stands at ATM incorporate traditional elements (Mashrabiya patterns, Majlis seating, calligraphy). We have deep experience in modernizing these traditional motifs, using CNC-cut materials and LED backlighting to respect heritage while looking cutting-edge.
Nerve Agency: Your Partner for ATM
At ATM, the visitor journey is everything. Nerve Agency designs stands that flow intuitively from “Attraction” to “Transaction.”
Our ATM Specializations:
- Immersive VR Zones: We integrate VR headsets and 360-degree projection domes to allow visitors to virtually "walk" through your hotel or city.
- Live Activation Stages: Whether it’s a falconry display or a live cooking demo, we build reinforced stages with professional audio-visual rigging to support hourly live performances.
- Hospitality Counters: We design barista bars and catering areas that are fully plumbed and powered, acting as the social hub of your stand to keep visitors engaged longer.
More than just a booth, an exhibition space is an opportunity to captivate, engage, and leave a lasting impact.
Frequently Asked Questions
ATM is traditionally held in May, serving as the key contracting window for the upcoming winter travel season.
Yes, catering is a huge part of ATM. However, you must use the venue’s official catering partner or pay a "buy-out" fee to bring your own specialized chefs (e.g., for a country-specific food tasting). Nerve Agency manages the kitchen build-out to ensure it meets hygiene codes.
ATM allows significant height. In the main Sheikh Saeed Halls, island stands can often build up to 6.0m, allowing for towering architectural features that can be seen from the entrance.
ATM stands are large and hospitality-heavy. For a custom double-decker stand with high-end furniture and AV, budget between AED 2,500 - AED 4,500 per sqm.
Your stand is the first step of your client's journey. Make it a destination worth visiting.
